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Consumer Behavior in 3-Dimensional Virtual Wine Stores

TitleConsumer Behavior in 3-Dimensional Virtual Wine Stores
Publication TypeConference Paper
Year of Publication2005
AuthorsOrth, U. R., and R. A. Metoyer
Conference Name2nd International Wine Marketing Symposium
Date Published2005
Conference LocationSonoma, CA

This paper introduces the theoretical and conceptual basis for an empirical study. It focuses on how virtual stores (accessible through the internet or CD) need to be designed for influencing wine buyer (purchase) behavior most favorably. The project includes the development and empirical evaluation of a model based on past research on consumer behavior and environmental psychology in real stores.